About Us

Hear the SidebySide story with this 6-minute video, including how founder Jason Woolf moved into Khayelitsha, the state of mass tourism and inequality, and huge hope for the future:

SidebySide Township Development

WE ARE: A premium, socially responsible tour company offering interactive and experience-based tours that powerfully introduce you to township communities’ most inspiring entrepreneurs. Curate a bespoke immersion tour around your interests or select a package.

OUR MISSION: Make deeply connecting with the most inspiring entrepreneurs from low-income communities in the city you’re visiting an effortless process, with a view to catalyze a wave of entrepreneurship in those communities and bridge the legacy Apartheid divide.


Based in Cape Town, South Africa, we're bringing Global North and Global South together, side by side.

• We think no visit to Cape town is complete without experiencing the talent, innovation and inspiration of the townships.
• We’re making that talent, innovation and inspiration readily accessible through our online marketplace and unlocking it through our management and implementation services.
• Anything from a small dinner in the townships to a mega conference, we do it with excellence.



You’re enabling really smart entrepreneurs to showcase what they do to people that ordinarily would never get a chance to see it. I was really taken aback by how entrepreneurial the people we were brought to were. I want to get my daughter to come do this.
— Zachariah George | Fast Company South Africa May 2018 issue cover photo (Startupbootcamp Afritech)

Media Coverage


World Travel Market Africa - Presentation

Cape Argus - “Tourism Leaders Visit Langa” News Story


John Maytham Show - Interview

CapeTalk + John Maytham stitch.png

Invest Cape Town - Success Stories Article


Social Media


SidebySide’s Instagram:

SidebySide’s Facebook Page:

Jason Woolf’s Instagram